Sam Minnée

A random collection of stuff that I want online.

The beliefs behind the brands

4 March 2010 4:30pm. permalink

(This blog post)[http://gapingvoid.com/2009/06/25/my-next-book-evil-plans/] got me thinking... Brands that people are passionate about do more than sell their product, they embody a bigger belief about humanity.

These examples are perhaps overstated, but you get the point.

• Apple: technology should bring beauty and joy to our lives.
• Ruby on Rails: in writing code you can rebel against the establishment, bring beauty into the world, and in so doing revolutionise the global software industry. In rejecting everything that the previous generation has told us, we are changing the world.